Celebrity Cruises is launching its new “Celebrity Five-Star Academy,” an online training program that certifies travel agents to become experts in selling Celebrity’s cruise vacations. The multi-tiered program will launch in stages, each named with the number of stars earned by successfully completing it.
The first, or “One-Star,” level will kick off Wednesday’s launch. Agents who participate will learn about and be tested on an overview of Celebrity’s history, fleet, guests, destinations and services. Travel agents who complete the training and score over 80 percent on its tests will earn the designation of being a “Celebrity One-Star Agent.”
The second and third levels, launching in October and November, will cover more detailed aspects of the Celebrity brand, including dining, accommodations, Star Treatment, spa services, and specific ports of call.
Levels four and five will follow, consisting of training on all the tools Celebrity offers travel agents in the areas of business development and selling the line’s cruise vacations.
As travel agent partners successfully complete each of the first four levels, they can print a certificate noting their designation as a Celebrity One-Star, Two-Star, Three-Star, or Four-Star Agent. Those travel agents who go on to complete the fifth level will be designated a “Celebrity Five-Star Agent.”
Their travel agency will earn status as a “Celebrity Five-Star Agency” and will be featured in Celebrity’s online travel agent locator tool. “Five-Star Agents” will receive vouchers for various tools that they can use to help to increase their business, including a logo for use in their marketing materials.
“Five-Star Agents” will also be eligible to win cruises, co-op funds and training opportunities for themselves and/or their agency. To register, visit www.celebrity5staracademy.com.
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