Escort a cruise, mature travelers will come

If you escort a cruise, mature travelers will come, according to Jerry Davis, Orange, N.J. "
A lot of mature customers feel more comfortable when we escort a cruise. We get lots of repeat business on our escorted cruises." Davis escorts three or four cruises a year, and several other staff members who have been trained by him also escort the trips, so repeaters get to know the escorts well.

"Travel can be stressful for seniors, but if they know that we have someone going with the group who will help them, they are more likely to take the cruise." To inform past, as well as prospective passengers about escorted cruises with the agency, Davis does several direct-mail pieces annually, carefully targeted to the destination and activity interests of the recipients. "As long as I send quality items to these people, I get good response," he said.