What is a client worth?

What is a client worth to a home travel agent. The people take a minimum of two family vacations per year at an average total price of $6,000 per trip for a family of four. Using an average commission percentage of 13 percent for these trips, the travel agent handling this business is earning $1,560 per year per family.

Over a seven-year period, this customer has a value to the travel agent of $10,920 ($1,560 x 7) How many families do you need to earn a good living selling travel in your town? You can do the math.

Have you taken the time and invested even a small amount of money to create awareness for your services? Go ahead and Google "Advertising Specialties" to see the variety of companies that offer you the ability to create customized promotional products imprinted with your logo and contact information.

You'll be surprised at just how cost effective it is. Check out advertising opportunities in your local supermarket, coffee shop, or any other place your potential customers frequent. Create a monthly budget, invest in promoting your business, and monitor the results -- the key word being "invest."