Carnival Cruise Lines has created a high-impact direct mail package that can be sent by home based travel agents to their clients, encouraging them to purchase "Fun Ship" cruises as holiday gifts.
The promotional piece, which can be ordered by travel agents via Carnival's travel agent website, is designed to resemble a wrapped holiday gift. The package includes a musical greeting card that plays Carnival's signature song, "Beyond the Sea," along with a new DVD highlighting a Carnival vacation and a personalized note from the travel agency touting the benefits of purchasing "Fun Ship" cruises as gifts.
The new campaign is designed in a turn-key style–after they receive the packages, travel agents simply readdress the gift boxes and mail them to their client list. This year's holiday gift box campaign will be promoted to travel agents by Carnival's business development managers.
The holiday gift-giving concept will also be incorporated into a variety of collateral materials, including posters, post cards, and ad slicks which will be available in early fall. Travel agents must request the holiday promotional packages by Sept. 15 to provide adequate time to mail to their clients prior to the start of the holiday season. Quantities are limited. For more information on the promotion, visit Carnival's agent website at www.bookccl.com.
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