Profitable Email Marketing

By : Tim Warren
Imagine you were able to communicate withyour best travel prospects and clients automatically with useful information they wanted, that increased your sales conversion and profits, cost you next to nothing, and did not require you to be in the office to do it. That’s what state-of-the-art travel email marketing can do for you.

Although 84% of all travel is researched online, do your prospects instantly make a booking the first time they come across your website? Probably not – especially if what you're offering is more than a small investment.

Your prospects need to know that you have what they seek, are a good choice and are knowledgeable, and that they feel good about starting a relationship with you.

Nothing beats well executed automatic email marketing to build credibility, relationships and sales – especially when you know what your market wants.

Travel marketing can be easy. Find out what your market wants and give it to them. The best way is to ask your clients and prospects with offand online surveys. Build email information campaigns that meet the needs of your market once you know their top needs, issues and concerns.

Sending the right info is important, but getting and keeping subscribers is key to creating success. What to Look for in an Email Marketing System Working with an experienced e-marketing supplier is key to make this marketing tool fast and easy to use.

Two of the most widely used systems in the travel industry are:
1. http://www.travelbusiness.constantcontact.com/
2. http://www.travel-marketingcentral.com/.

I love technology to market travel, especially when suppliers provide proven tools and resources.

Core Features of Top Email Marketing Suppliers:
• Live and recorded training & tech support
• Text & HTML templates
• Unlimited auto-responders so you can segment your mailings
• Ability to do unlimited broadcast announcements
• High deliverability rate
• Canned Spam compliant
• Easy subscribe and unsubscribe forms
• Tracking software to measure open rates
• Built in survey to better serve clients’ needs

Check out the free trials and training and your email marketing will be one of your fastest, lowest cost business building tools. Visit www.travelbusinesssuccess.com/tourism-trainings/travel-e-mail-marketing
for my Top 10 Tips for Email Marketing Success.