Email

Some agents have asked about the proper use of lower-case vs.
UPPER-case for the headline of an email ad to clients.

First off, you do not want to use all lower-case or all UPPER-case. All lower-case just doesn't look professional. All UPPER-case doesn't look natural and is considered "shouting".

Below are some examples...
this headline is not okay
THIS HEADLINE IS NOT OKAY
This HeadLine With All First Letter Caps Is Okay
This Headline with Mixed Caps is Okay Too Another reason not to use

ALL UPPER-CASE is that when you try to emphasize everything, you emphasize nothing.

PS
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