Cunard Academy graduates now have access to another business-building opportunity with an exclusive online marketing kit filled with tools to help the line's "Commodores" promote themselves as "Certified Experts."
Once Travel Professionals have reached the Commodore level in Cunard's lauded online training programme, they'll be able to access a series of new tools that enable them to display their achievement and identify them as Travel Professionals that can help provide their clients with a most memorable voyage aboard one of the company's legendary ocean liners, Queen Mary 2, QE2 and Queen Victoria.
Accessible only to Cunard Academy Commodores through an exclusive link on the line's OneSource agent website, the new marketing kit includes:
1. "Certified Expert" Logo
A downloadable image that Travel Professionals can use as part of newspaper advertising, agency collateral, signage or other materials where they want to promote their expert status.
2. Press Release
An easy-to-use template that enables Travel Professionals to add their agency information to a formatted press release that can be distributed to clients and media outlets.
3. Computer Desktop Wallpaper
Travel Professionals receive two wallpaper options featuring the ocean liners of Cunard with the Cunard Academy "Certified Expert" logo featured.
4. "Certified Expert" Screensaver
An animated presentation alternating between Cunard onboard amenities and spectacular ship-destination photos that liven up any agent's office and provide an intriguing backdrop when clients are in the office.
"We wanted to ensure that our Commodores are recognized by their customers as experts with in-depth expertise about the legacy, traditions and unique voyage experiences of Cunard Line," said Jan Swartz, senior vice president of customer service and sales for Cunard.
"We designed these exciting new tools to support our Travel Professional's' selling efforts, just one more example of our commitment to be the industry's most enthusiastic cruise line advocate for our agent partners.
"The new kit is now available to Active Commodore-level agents and agencies.
Go to Cunard Academy to view these valuable materials!
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