Start a Travel Article Library

You should send your clients a Travel Newsletter each month. Not just a sales letter. Most agents make the mistake of sending clients a sales letter each month with a list of specials. From the clients point of view, you are just trying to sell them something and they might put a block on all your emails and you now have lost years of repeat sales from that client.

But if you send a news letter each month with an interesting, funny or useful travel article they will be looking forward to your next news letter. Of course at the end of your news article you can include 3 to 5 of our great travel specials.

You can use agentnet.com to do this. Open agentnet click marketing then click VacationPort Email Marketing. Choose 3 to 5 specials by adding them to your clipboard. click next. Change the heading to something like "Your Name" Travel News Letter. In the message box past one of the articles you have saved in your article file.

If you don't have a article file start one today. It's very simple, if you see a great article on travel that is funny or educational just cut and past into a new file and call it "Travel Articles." Then each month cut and past one article into your news letter. To start your article file steal 2 or 3 articles from our blog. Look at some of our older blogs for articles.

After you pasted the martial click next, Put in your contact information. Then send the News Letter to yourself. Read it make sure you like it, if not you can change it before you send it out to your clients.

You should be saving every client or potential clients email address. Put them in to groups of no more than 50 per group. It is best to put clients in groups with similar interest like: families with small kids, families with teens, singles, couples with no kids, cruisers, and seniors. You could than pick different specials for each group.

Always put a note in newsletter asking them if there is a special destination the would like to hear about.

Keeping your name in front of your clients with interesting, fun or educational monthly newsletters is the best way to keep your clients buying there vacations from YOU year after year.

PS
It is much harder to get new clients than to keep them. Yet most agents lose over 50% of there clients each year. When clients were asked why they changed agents they said it was because the agent NEVER contacted them after the sale was made.

A simple thank you card for the sale or a call asking how the trip went, is all they wanted from the agent. Don't lose your Clients.