Tuesday

Do you know your Clients Hobbies?

One important piece of information you will want to gather about all of your clients is the nature of their hobbies. Make the question of hobbies and interests a part of every client record. Why? You can find a way to tie travel in with nearly any activity. Does your client bird watch? There are some great bird watching tours in the United Kingdom, Costa Rica, Brazil and South Africa. Is your client a budding archeologist? Greece, Turkey, Egypt and Ethiopia are all very accessible venues for the study of ancient civilizations. Is your client into antiques? What about fashion? Architecture? Bicycling? You get the idea.

Knowing what hobbies your clients pursue also allows you the opportunity to arrange group travel. Almost all enthusiasts of any activity know other like-minded people with whom they share their passion. Often, clubs form around activities and your client can be an entree into a group of people traveling to a far-flung destination in pursuit of their hobby.

Incorporate the question of hobbies into all of your client interviews. For existing clients, go to your records and note your current observations and knowledge of their hobbies. Learn a small bit of information about the activity with some quick internet research and then determine which tour operators provide compatible trips. Call the tour operator and ask about the nature of the trips and the best way to approach people who might be interested in their tour

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