Testimonials

Testimonials have the effect of providing assurances to new clients. No doubt, your marketing collateral speaks to your competence.

Testimonials, however, provide a third-party endorsement of your travel planning ability. They act as a public record that you have performed well in the past; so well, in fact, that someone felt compelled to give you a testimonial. Such assurances calm the concerns and fears of new clients when they turn over thousands of their hard earned dollars to you for their vacations.

Without delay, ask some of your best clients to write you a short, one paragraph recommendation of your services. One of the best times to ask is within a few days of a client's return from a successful trip.

Ask permission to place their comments in your marketing materials. Include the testimonials on your website, in your brochures and on your other printed materials. Below is a short note you might write to request a testimonial.

Betty:
Would you do a favor for me? I value your business greatly and want more clients exactly like you. Would you provide me with a short two or three sentence recommendation?

If you could give me a small testimonial that I can use in my marketing materials, I would be very appreciative. Just a mention of how satisfied you are with my services and the travel planning I have done for you would mean so much.

Many thanks,
Angie Agent

Once you have obtained your first testimonial, show it to other clients when requesting theirs so they have an idea of how to write one for you. If clients are going to say nice things about you, there is nothing wrong with making sure that they are heard!