Tip of the Day

By: Richard Earls "TravelReacearch On Line"

Take advantage of signature line in your emails.

Here is a very simple little tip to use to inspire your clients and to make them take note.

No doubt, you take much of your knowledge for granted, but there are easy ways to share it…

one idea is to frequently update your signature line in your emails or a section of your website each week with your own special travel tip – either learned from personal experience, formal education, or what you read in a magazine this month… “Reuse plastic dry cleaner covers to fold clothes in suitcases and prevent creases,” or try something more off-the-wall, like “Visit MizPee.com to find the closest, cleanest, public restrooms in popular US cities.”

Whatever the tip, make it something notable, maybe even a bit off the wall. You can find lots of great ideas from TRO's website and Travelgram. Clients will begin to look for it each time they visit your site or receive an email from you.

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