Travel Agents Tips on Improveing Your Email Marketing

1.Commit to reaching a goal of having valid email addresses for at least 50%of your current/past clients and “hot”prospects.
2.Develop and implement a plan to contact and update the records of those without valid email addresses using agent downtime.

3.Develop and implement a plan to collect email addresses from new clients or prospects contacting your agency, to include phone scripts, sign-up boxes on every page of your website, easy to use paper signup forms, etc.

4.Keep Your Engagement List on File with Vacation.com Up to Date: Either resubmit your entire list at least once a quarteror make edits online to individual listings through the List Management tool.

5.Opt-in to every Vacation.com eEngagement promotion for the suppliers you wish to sell.
 
6.Supplement Vcome Engagements with your own informational email program. Utilize Best Practices outlined here, such as minimum mailing frequency, customizing content to your client’s interests, differentiating your agency’s services, and making the communications personal in tone.


7.Set up test accounts with the major free inbox providers and check to insure your agency’s emails appear correctly in them.

8.Ensure your email practices conform to the key obligationsof the CAN-SPAM Act.

9.If you do not use one, investigate whether the services offered by Email Service Providers (ESPs) make sense for your agency.

10.Review the email and design tips in the Appendix to see if any changes are appropriate for your agency’s email communications.
 
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