Travel
agents can get a significant sales boost by transitioning to river cruising,
several travel agents said.
Interest in the segment is on the rise as
river-cruise companies ramp up marketing and awareness programs; for some
travelers, river cruising is one thing they haven't done — the next big thing.
"It's like a new secret that everyone has discovered, especially the affluent
baby boomer," . Higher
commissions — more than a tenfold difference, in some cases — from selling river
cruises is another reason to enter this growing market, the agents said
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