
Interest in the segment is on the rise as river-cruise companies ramp up marketing and awareness programs; for some travelers, river cruising is one thing they haven't done — the next big thing.
"It's like a new secret that everyone has discovered, especially the affluent baby boomer," . Higher commissions — more than a tenfold difference, in some cases — from selling river cruises is another reason to enter this growing market, the agents said
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