Pinterest is making moves to expand the ability of travel agents and other brands to Promoted Pins feature, which it had originally announced back in September.
The move followed the introduction of a new guided search feature which, while not directly marketing-related, could mean big changes for how users discover content on the platform.
The social media network recently announced plans to move forward with its market on the platform.
Promoted Pins allow advertisers to pay for a pin to be promoted in users' search results and category feeds. Promoted Pins will have a "promoted" label indicating that they are a paid advertisement.
On its official blog, the social media network recently announced plans to work with a small group of U.S.-based brands to roll out a paid test of the Promoted Pins feature in the search and category feeds.
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