Posted on June 23rd, 2014 by Richard Earls in Publishers Corner
The manner in which you present your research efforts to clients can make all of the difference in their reactions in your recommendations. Too often, all of the effort that we have placed into our marketing, sales and research swirls around the drain and then disappears because of a weak presentation. Yet, this is the moment at which a travel consultant should be at their best, making a recommendation based on their experience and expertise. It is very true that it is not what we say but how we say it that matters. This is not a sales person’s trick, but a bona fide principle of communication. If you want to be an effective advocate for either your travel client or for travel product, give some consideration about how you present your recommendations to clients.