Share, Share, Share

Create “bite-sized” content that can be used to snare a customer’s attention – even if they are only at

the beginning of their purchasing journey; the sooner you reach out to them, the better.

Using short, punchy videos, surveys or assessments, create content that can be posted to targeted forums on social media networks such as LinkedIn. This dramatically increases the chance of your buyers coming across your content when they begin investigating services – and can trigger the engagement process right from the off.

Consider using personalized rewards for existing customers who are willing to share their recommendations and reviews of your services in the online space.

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