Build Close Connections with Customers

Having personal connections with customers is key for a small business. Establish and maintain such connections by asking for feedback, meeting clients face-to-face and writing messages to your

customers.

1. Maintain an Active Social Media Presence.
Consider joining Facebook, Instagram, Twitter or any other social platform that aligns with your core business goals, then connect with your customers on a personal level. Share stories that are relevant to your followers, reply to customers' messages and show your personality when appropriate.

2. Write to Your Customers.
Email-campaign managers such as Constant Contact and MailChimp can help you develop and distribute email newsletters. You might also wish to begin a blog for your business or author a column in a local publication.
3. Make it Easy for Clients to stay in touch with YOU.
Make it simple for customers to reach you when they have something to tell you and let them connect with a real person within your business.

4. Solicit Regular Feedback.
With tools such as SurveyMonkey and Google Forms, you can easily and inexpensively collect customer feedback to apply to the company's improvement. Responses from surveys could also become a rich source of customer testimonials.
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