Your Marketing Calendar

The scarcest resource in any business is time. There is always more to do than possibly can be

done. Some people deal with this kind of overwhelm by simply shutting down and doing very little.

Marketing momentum requires consistent work over the long term and this is best handled by the creation of a marketing calendar. The annual marketing calendar is a great planning device for campaigns, but it’s also a great tool to schedule out the many projects that you know must be done in time.

By creating monthly projects and themes, weekly action steps, and daily marketing appointments, you keep the focus on marketing heightened and the building of your marketing system in full production.

Start by making a list of all holidays. What travel destination would you promote too for each holiday? Who would be your target clients. How would you market to or contact those clients.

With out a map of where you want to go and do, you are going nowhere. Your marketing calendar is your map to growing your business.

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