An increasing number of travel agents are taking a wellness travel specialization program through The Travel Institute, said Patty Noonan, director of sales. Noonan said it reflects a growing trend: The segment produces almost $440 billion in global sales and is estimated to grow by about 10% over the following years.
"Even more compelling: wellness enthusiasts are 'big ticket' tourists, spending 130% more than the average traveler," Noonan said.
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