Championing inclusivity and choice, it's created three new fare levels -- Go Big, Go Better and Go Best -- for each stateroom or suite category (oceanview category and above). Guests simply choose the fare level they wish when they book, based upon the amenities they wish included.
Dondra Ritzenthaler of Celebrity Cruises
“Three years ago we launched 1-2-3 Go and it really kind of changed the industry,” says Dondra Ritzenthaler, Celebrity's senior vice president of sales, who says the promotional concept was well liked by both customers and agents alike. The program starts today for cruises sailing on or after Oct. 1.
Both the line's website and Espresso, the line's new travel agent reservations system, will now reflect three fare choices when people are looking at oceanview and above stateroom and suite categories on most sailings.
Three Fare Levels, Choice of Inclusions
Menu of choices? Guests choose from a list of four items: a classic beverage package, prepaid gratuities, unlimited Internet on one device per person and an onboard credit of $150 per person for up to two people in the cabin.
• The Go Big price will allow guests to choose one amenity from that list.
• Go Better, the next highest fare price, includes two of those inclusions. Again, guests choose which they desire.
• Go Best is a higher fare and guests receive the ultimate – all four of those amenities for a most inclusive vacation.
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