Tuesday
The Target Audience.
Target your talk track to your clientele. If you have a millennial client, understand that they are more concerned with experience than they are with accommodations. Instead of upselling your millennial client in traditional ways, focus on adding value with one of a kind adventures or special onboard experiences.
For example, this client may not want the highest end stateroom, but will want to spend their money on something memorable like parasailing off the coast of Labadee. Millennials will spend more money on things they are excited about. If you listen for these cues, you will learn to detect the most appealing opportunities to add value to their vacation experience.
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