Cunard has launched the Cunard Academy, an online training program for home based travel agents. The program has four phases with a combination of required and elective classes.
As agents complete each level of the program -- First Officer, Staff Captain, Captain and Commodore -- they will receive a certificate of achievement and a pin indicating their rank and identifying them as a Cunard Academy expert.
Each year, the first 200 agents to reach the rank of Commodore will be invited on a free voyage to complete their education. In addition, beginning with the second level of Staff Captain, agents receive the benefits of Silver, Gold and up to Platinum World Club membership.
To achieve the rank of First Officer, for example, agents must complete four required classes -- Distinctive Voyages (itinerary overview), Voyage Experience (onboard overview), Why Cunard? And History of Cunard -- plus an elective of their choice.
Elective offerings examine White Star Service, Cunard's Grill-level accommodations, the new Queen Victoria and the youth program. Agents also will learn about sales opportunities and strategies, onboard enrichment programs and services, Cunard's destinations, customer service, and accessible technology.
Travel agencies with Commodore status agents will receive priority placement in the line's soon-to-debut online travel agency locator and advance notification of travel agent rates. The Cunard Academy has been approved by the Travel Institute to provide eight Continuing Education Units to Certified Travel Industry Executives, Certified Travel Counselors and Certified Travel Associates who complete the curriculum. In addition, participants can earn two credits with CLIA. Cunard Academy is accessible online at www.onesourcecruises.com.
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