Affluent travelers (those who enjoy an annual household income in excess of $150,000, or the top 7 percent of all U.S. households) still use travel agents.
Affluent leisure travelers report using a travel agent to book a leisure trip on which they stayed in "luxury accommodations" during the past year. Among affluent leisure travelers who have used a travel agent to make reservations, the majority report using an agent to book a hotel or resort and/or an airline reservation.
More than one-half report having used the services of a travel agent to select a vacation destination, up significantly from the level recorded in 2004. One-third used the services of an agent to book a cruise, and a slightly lower percentage used an agent to book a vacation package or tour. More than two in 10 affluent leisure travelers used a travel agent to book a rental car, and one in twenty used a travel agent to book accommodations at a destination spa. About half (48 percent) of all affluent leisure travelers who use the services of travel agents consider the recommendations made by their agents to be "very/extremely" influential. It is important to note this proportion has not changed from that recorded in 2004
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