Royal Caribbean International and Celebrity Cruises have developed several initiatives to help home based travel agents increase business. A new electronic quoting feature called eConnect can help travel agents personalize emails about cruise vacations with both brands.
"As part of our continued travel agent appreciation initiatives, it is our goal to help home based travel agents increase their profits," said Lisa Bauer, Royal Caribbean's senior vice president of sales. eConnect, available on the agent website www.cruisingpower.com, creates customized, electronic quotes that meet travel agents specific requests, but also offers additional details to help a client decide to purchase a Celebrity or Royal Caribbean vacation.
For example, if a client calls an agent to inquire about the cost of a Mediterranean sailing at a particular time of year, the travel agent can use the eConnect tool to search for that vacation. This generates an email to which the agent can add his or her agency's name and contact information. The email also includes a link to information about pricing, the itinerary, the brand, the ship, alternative departure dates, a virtual tour of the ship, and more.
In addition to using eConnect to personalize electronic quotes, home based travel agents can also customize a 28-minute Royal Caribbean TV infomercial. The template was created from the cruise line's national TV spot that features a variety of guests creating their own adventures: a family, a young couple, empty-nesters and three girlfriends. Within the infomercial, three call-to-action sections offer travel agents windows in which they can add their logo, web address, phone number and other custom visuals and messages. Agents can then run the spot in their local media market. For more information, visit www.cruisingpower.com, www.royalcaribbean.com or www.celebrity.com
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