Royal Caribbean International is enhancing the "Locate a Travel Agent" section of its website, Lisa Bauer, the line's senior vice president, North American sales, said during the America's Vacation Center University Travel Executive Forum webinar yesterday.
Site visitors will be able to search by a travel agent's name as well as by city, state or zip code. Agents will be able to go onto Cruising Power and fill out a form with details about themselves such as how long they've been in business, their specialties, industry certifications and similar information.
Agents will be able to upload their logo or photos and describe the agency, essentially creating their own advertisement for themselves on the website. Agents who have graduated from Royal Caribbean's University of WOW will be listed as Royal Caribbean experts. Bauer said that 5,000 agents have enrolled in the University since it was announced three years ago and 2,800 are already Royal Caribbean experts.
Royal Caribbean is also launching a youth recognition program for children who sail with their families with the cruise line. In May, agents will be able to book insurance for groups sailing on Royal Caribbean directly with RCI instead of with their insurance carrier. For more information, visit www.royalcaribbean.com.
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