Walt Disney Parks & Resorts yesterday announced its marketing theme for 2009 will be “What Will You Celebrate?” encouraging guests to visit the parks for birthdays, anniversaries, family reunions, honeymoons, weddings and other celebratory gatherings.
As part of that campaign, Jay Rasulo, chairman of Disney Parks & Resorts, announced that everyone who visits a Walt Disney World Resort or Disneyland Resort theme park on their birthday in 2009 can get in free, as Disney Parks embrace the new trend in family travel called “celebration vacations.”
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