Online Training for Gay & Lesbian Market

Out Now and World Travel Market (WTM) is now available online for a global audience. The lesbian and gay market for travel and tourism has become increasingly sought after -- particularly at a time of global slowdown.

Out Now gay market research shows that lesbian and gay appetite for travel remains strong, especially as a result of “Double Income No Kids” (DINK) households which characterizes the gay market in many markets globally.

WTM has released a new online webinar, featuring Out Now’s CEO Ian Johnson, presenting the latest gay marketing knowledge including lesbian and gay market research, case studies and strategic insight. The webinar was created during the recent “Gay Marketing Masterclass by Out Now” held in London at WTM.

As well as covering the latest advice on how to tap into the gay market, the webinar includes as its theme “Homosexual, Not Homogenous,” with a detailed discussion of the ways in which gay consumers are made up of a set of complementing consumer niches, and how targeting “the” gay market necessarily requires a good understanding of how these groups interact and coalesce.

The webinar also covers details of the groundbreaking new “GayComfort” training, marketing and accreditation program, described by industry commentators as “the world's best.” For more information, visit www.OutNowConsulting.com or www.GayComfort.com.