Travel Renaissance

Optimism and innovation will drive industry revitalization through 2020. The recession dealt the travel industry a harsh blow, but a renaissance based on innovative marketing and strategy has begun. Amadeus' latest report, The Travel Gold Rush 2020, looks forward 10 years to reveal trends and practices that will propel the industry into renewed vibrancy. The trends within the travel industry section of the white paper reveals expresses confidence in a full recovery.

Gross domestic product (GDP) reflects the health of an economy and “the relationship between GDP growth and travel demand has historically been a robust one,” the report says. But—good news for the industry—travel demand typically rises faster than GDP growth.
The report, the result of Amadeus’ partnership with global economic forecaster Oxford Economics, reveals high expectations that consumers will resume their pre-recession level of travel spending.

And while demand for leisure travel will  re-establish its footing, customers won’t continue to choose lower-cost leisure travel. Their growing confidence in the economic recovery will be reflected in more upscale and lucrative choices.
The report bases its optimism on Oxford data showing a 5.6% growth in global tourism arrivals in the period of January-June 2010.

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