YouTube Video for Home-Based Travel Agents Made Easy

It's Easy to set up
Any home-based travel agent with a basic understanding of how to sign up for something online shouldn’t need more than two hours to create a YouTube channel and select out his or her first eight to 10 video favorites.

“There’s a very easy-to-use menu bar at the top of the channel that allows you to set everything up, including background colors, fonts, arrange the order of your videos, etc.”
Pick the tours and cruises lines you want to feature. Make sure you’re not just willy-nilly searching YouTube for content.”

It's a Powerful marketing tool
Once you’ve created your YouTube channel and amassed your video favorites, those videos become part of your marketing material.

Because the videos are sent from your YouTube channel, which you’ve branded with your logo, photo and contact information, you keep your clients within your sphere of influence. “You’re not sending them to a supplier’s website where they might book directly. You’re keeping them with you. You can forward a video to someone no matter where they are in the country or the world, and it can be after-hours that they then look at it.”

Improved Your Websites SEO
A significant perk that comes with having a YouTube channel is improved search engine optimization (SEO) on Google. YouTube is owned by Google, so any presence on YouTube increases the likelihood that your agency will show up on a Google search.

“If you enter the tags of the videos that are your favorites correctly, with the description of the videos, and you enter your name and your company’s name, the more likely you are to show up within Google – and that’s huge.”

Fine-tuning your YouTube channel.
Once your YouTube channel is up, how often you change it and the content you use is up to you.

A few ideas:
• Add a video weekly or monthly.
• Pick out travel products you want to highlight on a seasonal basis and change your entire channel just a few times a year.
• Update the channel to impress an important client. “Say you have a client planning a big family trip, you may want to rearrange your channel just for that client, so they can all see the tours and properties in your proposal for the itinerary.”
• To highlight several niches or destinations, you may want to create more than one YouTube channel, each dedicated to a specific niche, such as adventure travel, or a destination, such as Africa.

No Legal Concerns.
If you’re worried about intellectual property rights and legal issues, don’t be. All you’re doing is making someone else’s video a favorite of yours. You’re not stealing it; you’re not suggesting that you created it. You’re just highlighting it on your channel.

“YouTube is a social media site. Anybody who posts their video on YouTube is opening themselves up to sharing,”.

Your Own Virtual Travel Agency Lobby
Traditionally, agents in retail settings used video, along with brochures and catalogs, to give clients sitting in their lobbies visual images of what to expect in a destination, on a particular cruise or tour, or at a certain property.

“It used to be that you could walk into a travel agency and sit down and you would see all of the brochures and catalogues that exemplified the tour operators and properties they believed in and wanted people to experience.”

Today, few agents have a physical lobby. Developing your own YouTube channel is a way to create a virtual lobby, regardless of whether a travel seller works from home or in a storefront or office – and regardless of whether they’re comfortable making their own videos.

“We know there are people out there at 10 o’clock at night searching for travel ideas. Why not have them find you? With your virtual lobby on YouTube, there’s a chance they’ll find you, learn about you and really be inspired.”

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