TRO

Each day, Monday through Friday, TRO publishes marketing articles specifically designed for travel professionals. Now, we are going to take the next three weeks to organize the materials of the past year into a 2012 Marketing Plan for travel consultants.

Follow along, day by day, read the materials, do the assignments and at the end of the three weeks, you will have a marketing plan. It�s as simple as that � and it is every bit that difficult. Building a workable marketing plan takes discipline. Set aside some time each day to work on your plan. 2012 will, I promise, be a better year for your effort

Begin today with a downloadable marketing audit you can use to evaluate your efforts for 2011. Each day will bring you closer to having your marketing plan ready to go!