We trust comments and reviews (even from strangers), not “marketing.”We've become smart consumers and know that traditional marketing exists solely to sell us something. Naturally, we trust our friends and our networks more than a commercial. According to Neilson, 14% of people trust ads, while 78% trust consumer recommendations.
Your customers’ friends are your next best clients.
Who are your best prospects? People who are like your customers. And who do your customers network with? People who are like them.
Powerful acquisition begins with your existing customer base. They’ll become your referral engine if you ask them to and if you make it easy for them.
Rise above the ordinary in small and large ways to wow your customers.
You've bent over backwards time and time again to turn a customer into a fan, now you want to give your fans reasons to become advocates on your behalf.
Attention to detail will create WOW! moments, without necessarily costing much in the way of time or dollars.
Let every customer know you're on Facebook and Twitter and let them know you love reading about their travel experiences.
Engagement sets the stage for social visibility.
Your engaged customers will talk about you to their entire network. Their followers will talk about you to their followers.
The viral effect of social is unlike anything that's ever existed. Put the power of social to work for you today.
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