Cruise-selling agents expect cruise sales this year to surpass 2011, according
to CLIA's latest survey. Cruises' good
value continues to entice consumers, agents say. Also: river cruises and
multigenerational travel are hot, and the Caribbean, Alaska and the
Mediterranean remain top cruise destinations.
Who’s buying & whyGood value offered by cruises was the top factor motivating consumers to book, agents said. Next in importance were love of cruises and price, they said.
First-time cruisers, families and couples without children represented the strongest growth categories so far in 2012.
Top consumer trends in cruising include multigenerational groups and families; cruises ships perceived as the vacation destination; off-the-beaten track itineraries, and short cruises.
Interest in cruising is also stimulated by new itineraries and destinations, new ships, longer stays in ports, family and children’s programs and innovative shore excursions, among other factors, agents said.
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