Adventure Travel is an estimated $90 billion global market. The growing interest
in adventure travel, coupled with the evolution of the niche, is giving travel
agents new opportunities to sell Mexico's incredible array of destinations and
activities to satisfy both hard and soft adventure activities from hiking to
mountain climbing, canoeing to zip lines as well as cultural experiences, nature
and environmental travel and encounters with Mexico's indigenous populations.
Mexico is the #1 international destination for Americans. Its diverse landscape
includes 174 protected natural areas covering 13% of the country. From the
shores of Baja California to the shores of Cancun, adventure opportunities will
be explored in this one hour session.
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