An astounding annual growth rate for adventure travel shows that this type of travel is fast moving into the mainstream. It’s a development that presents travel agents with huge opportunities, according to Shannon Stowell, president of the Adventure Travel Trade Association (ATTA).
According to the 2013 Adventure Tourism Market Survey, the average yearly increase in adventure travel was 65% from 2009 to 2012. The survey covered three key outbound regions: North America, South America and Europe.
The study also estimated the value of the global outbound adventure travel market at $263 billion – excluding airfare – up from $89 billion in 2009. Average spending by adventure travelers globally increased from $593 per trip in 2009 to $947 in 2012.
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