Classic Vacations has removed the ability for consumers to book vacations directly online at its website, opting instead to refer them to travel agents. “Our goal here is to help travel advisors drive their business and build up client loyalty,” said David
Effective immediately, only travel professionals will be able to check rates and hotel availability or receive a price quote on Classic’s new website. Consumers interested in booking will be directed to a list of travel agents near them who sell Classic Vacations product.
Refinements have also been made to the company’s online booking engine for agents, including enhanced search functionality, in order to improve travel agent productivity, Classic Vacations said.
Agents can gain access to Classic’s online booking engine – and be included on the list of trvel professionals that consumers see on Classic’s website – by filling out a simple online form.
Hu told Travel Market Report that supporting agents is one his company’s highest priorities.
Hu, president of the San Jose, Calif., luxury travel firm. Hu said the firm plans to introduce a number of tools for agents, including private label solutions.
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