Combining travel with the celebration of
the milestones of life, such as birthdays, weddings and anniversaries, is
another growing trend, . “In other words, celebrating a 60th birthday at Machu
Picchu. You get the idea.
”Abercrombie & Kent says, more than
42 million Americans (20 percent of adults) say they have taken at least one
trip in the past year for a wedding, honeymoon or anniversary. Twelve percent of
Abercrombie & Kent’s 2013 reservations were tagged with a “reservation
Celebration.”
People celebrating a milestone
are twice as likely to book as other prospects. “Sophisticated travelers want
different kind of celebration,” “one that satisfies their desire for space and
privacy with a distinctive sense of place; gracious, personalized service;
authentic interactions with local people; more challenging physical activities;
and healthful, satisfying cuisine.”
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