Marketing Ideas from Sandals

It’s time to Gear Up for 2014

Don’t just wait for the business to come to you. It’s time for you to get creative and go after the business! It’s time to spread the word!

Here are some ideas ….

BFF - Beaches Best Friends Forever Getaway Weekends

Set up a table at your local Hair salon, Nail Salon or gym …. Anywhere that girls hang-out!
We have BFF Flyers and resort brochures that available for you to order. We also have Ad slicks and Web Banners if you would like to advertise!

 Also, you can personalize your own BFF Flyer, with your own agency’s information! These are all FREE and available for you on the travel agent area of the Sandals website at www.sandals.com/tas - under the “Build-a-Flyer” link.

Military Discount

Set up a table at your local VFW Hall or other Military club! We have Military Discount Flyers that offer an additional 10% discount! This discount can be offered to Retired Military in addition to Active Duty personnel. Remember that retired military members have the time to travel!

Golf Courses

Since several Sandals Resorts offer Free golf, why not go to the golf courses in your city or town and try to put a golf group together. Maybe, you can get more golf courses in your area to play against each other! Work with the Golf Course Pro. If you can get 19 rooms booked, you can offer the Pro the 20^th room free himself and his companion! If the group travels in the Fall, the 12^th room would be free! Did you know that we are able to set up a special Golf Tournament for them?

 Scuba Dive Classes or Clubs

Scuba Diving is included at Sandals and Beaches Resorts, so why not go to your local Dive Clubs or where Scuba Diving lessons are given. Try the YMCA in your area! Don’t forget that in many areas of the country it’s too cold at this time of the year for the newly certified divers to do their first open water dive. What’s a better place to do this than in the Caribbean!

“Sandals Gives Back” Fundraiser Program”
Help your favorite non-profit organization or charity earn up to a $200.00 donation for each booking that is received. We have brochures, Ad Slicks and Web Banners that will help you to get this fundraiser program off the ground! Information on this program can be found online in the travel agent portal at http://www.sandals.com/tas/fundraiser.cfm

Sandals & Beaches Resorts “Returning Guests”

Do you have clients that have traveled in the past to a Sandals or Beaches Resort? It’s time to reconnect with them and let them know about the special discounts & savings that they have earned!

Also, each Year, Sandals Resorts hosts the popular ‘Reunion Week’ as a special thank you to returning guests for their unwavering loyalty to the Luxury Included® resort company. Loyal guests enjoy an opportunity to return to the most beautiful beaches in the Caribbean and participate in special themed events and activities, all while receiving exclusive savings. The Sandals Select Reward Club—Sandals Resorts’ returning guest program—will offer its members a fun-filled reunion weekend at any one of the fourteen Sandals’ resorts in Jamaica, Antigua, St. Lucia and the Bahamas. http://ssg.sandalslifestyle.com/?event=general.dspHome

Bridal Shows

January, February and March are very popular months for Bridal Shows all over the country. Get a booth and try to capture this very lucrative niche market. Honeymoons, Renewal of Vows and Destination weddings are a perfect fit for Sandals Luxury Included® Resorts for couples only! We have brochures and displays available for you. You can order them online in our travel agent portal or by calling our Inside Sales Department at 1-800-487-7324.

 Spa Getaways

Set up a table at your local Day Spa. What better audience is there to promote the Caribbean inspired Red Lane^® Spas that are available at Sandals & Beaches Resorts! Don’t forget that all of the Spa services that are sold in advance of the client’s arrival earn you 10% commission!

 Get-Togethers at Beaches Resorts – Family Reunions Caribbean Style

If you book 5 rooms or more, you will receive special package inclusions:

A private family picnic, one group dinner gathering, exclusive family reunion activities, family portrait session, private family check-in, family reunion gift, farewell cake and a family reunion concierge. Family Reunion Flyers are available for you to order so that you’ll be able to promote this package.

 All of these ideas and many more have already been tried with success by other agents. Start the New Year with a marketing plan, which will grow your Sandals & Beaches sales. Reach out to us… we are here to help you!

You can find the local Business Development Manager for your area online in our travel agent portal at http://www.sandals.com/tas/staff.cfm for the Business Development Manager in your area.

Joy Fogarty, Training and Business Development Associate

Sandals Resorts | Beaches Resorts | Grand Pineapple Resorts
Ph: 803-649-6568 | Fax: 803: 753-9381
Email: jfogarty@uvi.sandals.com

Sandals: www.Sandals.com

Beaches: www.Beaches.com

SPANISH LINK - www.Sandals.es

Sandals Travel Industry Blog: https://usabdm.sandalsresortblog.com.

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