How to Get Important People to Read and Respond to Your Emails

There are a few simple rules you can follow to increase the likelihood of not only getting your emails read, but getting a response. Whether you’re emailing a high-level exec at your company or an important professional contact, follow these rules.

Pay Attention to Time of Day. Email is great, because it feels like a non-intrusive way to get a hold of someone. The thinking goes that “it doesn’t matter when you send the email, they’ll get it when they have a free moment.” But it doesn’t quite work like that. In fact, we all have email usage patterns, where we look at and respond to emails during certain peak hours. And getting your message to the inbox when someone is actively emailing means you have a better shot at being seen.

Typically, leaders tend to check email early in the morning or late at night since they are busy in meetings during the most of the day, so that’s a good place to start. If you don’t get a response from someone after a week, try emailing again, but at a completely different time of day.
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