"Finding an area of specialization is key to making your travel business grow", according to Robert the Owner, Le Grande Tours.
His Specialization is Western Europe. His Gross Sales from Tripology Leads is over $500,000.
Tripology has been the best thing for my business, I tell everybody that. Before Tripology, I placed several ads through travel magazines and I got nothing. I really couldn't find any clients. As soon as I got into Tripology, the clients started coming.
To succeed with prospective clients, I get back to them with a fairly detailed plan which I include in their quote. I have found that it differentiates me. This is a good way to engage leads successfully.
The most critical aspect of working with Tripology leads is promptness, he said. “It's so important to get back to them immediately. There may be an excellent lead, and you choose to [pay the fee for it], but if you can't get back to them within a couple of hours you'll lose your chance. You've got to reply as soon as you get the request.”
Moving quickly from an email exchange with potential clients to a telephone conversation is important in qualifying clients and closing the sale. “There are some people who only want to communicate via email. They'll even want to email their credit card number, which is a bad idea. I always try to talk on the phone with them. I feel that's still the way to go to develop a good relationship.”
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