Jeff Keller, author of the book, Attitude is
Everything describes the seven emotions that top salespeople must
cultivate, which are presented here as a set of daily
promises:
1. I
will be patient.
Customers make decisions at their own speed. Pushing
customers to buy is like pulling on seedlings to make them grow. While I am
always ready to help a customer, I refuse to become frustrated when they don’t
buy as quickly as I’d like.
2. I will be committed.
Customers
respect that I’m willing to do whatever it takes (legally and ethically) to make
both my customers and myself successful. I will follow through on every
commitment I make, large or small. I will not give up until it’s clear that I
cannot help my customer.
3. I will be
enthusiastic.
Because enthusiasm is contagious, I will be enthusiastic
about myself, my firm, my product, and my customers. To remain enthusiastic I
will draw on my desire to help people improve their lives and thereby create
greater wealth and success for everyone.
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