Carnival is Promoting Cruise Night

Carnival Cruise Lines has created a special micro-site designed to help home based travel agents promote CLIA's "World's Largest Cruise Night" promotion on Oct. 17.

In addition to the micro-site, Carnival's World's Largest Cruise Night promotion includes a two-week "October Super Sale" offering shipboard credits of up to $100 per stateroom for all bookings made between Oct. 14 and Oct. 28.

The new micro-site, available via a special "World's Largest Cruise Night" link within Carnival's travel agent Internet portal, www.bookccl.com, is designed to provide travel agents with a one-stop shop for planning and promoting their own cruise nights to their clients.

"CLIA's World's Largest Cruise Night is the perfect opportunity for travel agents to seek out new business and reinforce the value of cruising to their existing client base," said Vicki Freed, Carnival's senior vice president of sales and marketing. "Our comprehensive micro-site and enticing shipboard credit promotion provides travel agents with two highly effective tools for attracting new clients and rewarding loyal customers."The site includes a "Cruise Night Tool Kit" where travel agents can order custom-designed "Fun Ship" postcards, letterhead, posters, brochures and balloons. Another section contains downloadable Carnival logos, including a specially designed "World's Largest Cruise Night" logo, as well as email templates for travel agents to create their own custom marketing materials. There's also a section entitled "Planning Your Cruise Night," providing travel agents with tips on compiling an invitation list and establishing a theme for the evening, as well as proven techniques for generating publicity, and post-event follow-up strategies.

Travel agents can also host a "cyber cruise night" online at Carnival's web-based group-planning tool, www.carnivalconnections.com, which offers agents the opportunity to create custom-designed "evites" to send to their clients. The shipboard credit applies to virtually all departures before Dec. 31, 2008. A $50-per-stateroom credit is available on cruises of three to five days in length with a $100 per stateroom credit on cruises of seven days or longer. Reservations code COCL must be provided during the reservations process to be eligible for the shipboard credit. For more information, call 800-327-9501 or visit www.bookccl.com.