Princess Course Helps Agents Put on a Cruise Night

"Successful Cruise Nights" course offers tips and practical advice that can help home based travel agents make the most of CLIA's World's Largest Cruise Night on Oct. 17. In addition, POLAR Online offers agents the only online tool for scheduling their cruise night promotions and a link for ordering Princess Cruise Night Kit.

Princess course, which is offered through the Princess Academy online training program, was written in collaboration with an experienced travel agent who has successfully organized numerous cruise nights and gives tips based on what she has found to work best.

"CLIA's World's Largest Cruise Night has been a very successful nationwide event, generating millions of dollars in sales for agents," said Jan Swartz, Princess' senior vice president of customer service and sales. "We want to remind agents who are thinking of participating that our Academy cruise nights course would be a valuable tool for those who might be new to planning this type of event.

Through the course, agents can learn how to prepare for an event, what to do during a cruise night, how best to follow-up afterwards, and what tools Princess offers to help with a cruise night.

Among these tools are Princess' Cruise Night Kits, which provide items for the event, including advertising material, decorating items and door prizes, and are available through the line's District Sales Managers.

In addition, agents can use POLAR Online to schedule periodic cruise sales in which they can offer promotions such as a lower deposit rates and onboard coupon book.

The World's Largest Cruise Night is the largest one-day travel agency initiative of its kind, and serves as the centerpiece for CLIA's October National Cruise Vacation Month, which each year focuses consumer attention on cruising. More than 700 agencies conducted a WLCN event last year generating more than $2.4 million in agtnt commissions.

The "Successful Cruise Nights" course is available free of charge to any agent registered with Princess Academy. For more information, call 800-421-1700 or visit http://www.onesourcecruises.com/.