Holland America Line redesigned its website so it can be used as a selling tool offering a detailed virtual sampling of the line's premium cruise vacations.
They redesigned the site to offer a virtual experience that offers a true flavor of the cruise that awaits our guests, from what their stateroom looks like to activities in port.
With more rich media features, http://www.hollandamerica.com/ combines updated graphics, reorganized information and search tools. An interactive map lets users click on a continent and zoom in on a particular destination with access to port details, shore excursions, and itineraries.
A video gallery is filled with snapshots, video clips, virtual tours, ebrochures and podcasts. Content covers destinations, ship details and activities. Video clips give an overview of dining options, show the range of shipboard activities and highlight global destinations. Podcasts narrate the collection of art and antiques displayed on each ship.
A new Cruise Finder tool helps visitors narrow down options on their desired itinerary. Visitors may select up to three itineraries to compare side-by-side. After choosing to view details on one, adjoining tabs display a map, destination information, available shore excursions and ship information. By creating an account, visitors may save favorites to review later.
Agents can use the new Alaska Tour Guide tool to help guide clients toward choosing the right cruise tour out of the myriad options available. Visitors are asked to rate an array of photos based on their personal preferences. Is it important to see tidewater glaciers or visit the Yukon? After rating photos, the guide recommends three cruise-tours based on responses.
A new My Account feature allows visitors to set up an account with their personal profile where they can save favorite cruises and shore excursions for later review. Visitors can also book shore excursions, check-in online and buy onboard gifts. The website will return information to the visitor based on their identified interest. For example, current promotions available in Europe are displayed for a visitor looking at European destinations.
Travel agents will find selling tools and other resources online in the revamped Travel Agent Headquarters. Registered agents can make reservations with POLAR Online, manage groups, access sales tools and promotions, order sales materials and register for training with HAL Academy.
Agents can sign up online. http://www.travelagentheadquarters.com/.
For more information, call 877-SAIL-HAL or visit http://www.hollandamerica.com/.
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