Simple is Good

Good marketing does not have to be clever. It is more important for your marketing to be simple, effective and memorable. How many times have you seen a commercial on television that you enjoyed but later could not remember which company sponsored the commercial? Or thought that some other company was responsible? Companies spend billions of dollars each year trying to grab consumer's attention. You can do so in a much quieter, more simple way: Simply be extraordinary.

Go the extra mile in everything you do. Make one additional phone call to a client to wish them well. Send them birthday cards and remember their children's names. Give them destination reports (free to travel agents at TRO). Spend additional time becoming familiar with their travel ambitions and demonstrating your willingness to helping them achieve their goals. Add "little touches" to your presentation and work product that will set you apart as a professional.

Here is a little touch that is simple, useful and will be much appreciated. From any office supply shop, obtain a box of the "do-it-yourself" blank business cards, the type you can feed through your printer. Using the software that comes with such cards, or your word processor, print up a card for your client to take with them on their trip. Include the number of the embassy of your country in the destination, include the telephone number and address of their hotel. Include your own telephone number and logo. On the other side of the card, print your client's names, addresses and phone numbers to place in checked baggage in the event their luggage is lost. Make up several of them for your clients to place in their wallets during the trip. They can easily use the card as they travel as it is small and portable.

Simple? Yes, very much so. Exactly the kind of small, extra touch that costs you very little but that will pay off big from a client service experience.
Simple is Good.