Monday

FUNJET…GROUPS YOUR WAY

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For full details visit www.VAXVacationAccess.com/FunjetGroups

Banner Year for Travel Agents

It's been a banner year when it comes to the media recognizing the value that comes with working with a professional travel agent. Earlier this year, we sent you a roundup of pro-travel agent articles that had appeared in major press outlets, and we are pleased to be able to update that list with the pieces below.  We hope you enjoy reading/viewing them, and be sure to share them with your friends on facebook!
Travel Agents, Thanks to Baby Boomers, Re-Inventing Themselves (Huffington Post)Travel agent comeback (NBC-Channel 4 Washington, DC)Travel Agents vs. Do-It-Yourself Online Travel Booking (Kiplinger’s Personal Finance)Consumers rate best local travel agencies (KOMO-Channel 4)*
Travel Tips for Summer Trips (Satellite media tour/Aired
239 times in 194 U.S. media markets)
When Using a Travel Agent Can Save You Money (AOL/Motley Fool Daily Finance)*
Value Proposition’: It’s survival of the fittest for ever-changing world of travel agencies (Memphis Daily News) Travel advisers can save travelers money, time and headaches (Richmond Times Dispatch) *Travel agents making a comeback (Work It, Richmond)* Your Money: Old-school travel agents stage comeback (Chicago Tribune)*Your Money: Old-school travel agents stage comeback (MSN.com)*Old-school travel agents stage comeback (Vancouver Sun)* (* = articles in which ASTA or an ASTA source is mentioned/quoted.)
ESTIMATED READERSHIP:
AOL.com (3,230,683/day) Memphis Daily News (23,500)
Chicago Tribune – Online Site (303,094) Daily Newspaper (559,404) MSN.com (49.7 million/month)
Huffington Post (35.5 million / month) Richmond Times Dispatch (160,886)
Forbes.com (815,006) Satellite media tour (3,425,959 viewers)
Kiplinger’s Personal Finance (1,000,000) Vancouver Sun (203,067)
KOMO Channel 4 (100,000 viewers) WRC-Channel 4 (100,000 viewers)

Friday

FREE Subscription To Recomend Travel Magazine

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Take a few moments to review our most recent digital edition and see what Recommend is all about: http://www.recommend.com/magazine/current-issue/

Become a travel agent and open your own online travel agency. http://www.homebasedtravelagents.org/

Thursday

Significant Growth in Cruise Sales

Cruise-selling agents expect cruise sales this year to surpass 2011, according to CLIA's latest survey. Cruises' good value continues to entice consumers, agents say. Also: river cruises and multigenerational travel are hot, and the Caribbean, Alaska and the Mediterranean remain top cruise destinations.

Who’s buying & whyGood value offered by cruises was the top factor motivating consumers to book, agents said. Next in importance were love of cruises and price, they said.

First-time cruisers, families and couples without children represented the strongest growth categories so far in 2012.

Top consumer trends in cruising include multigenerational groups and families; cruises ships perceived as the vacation destination; off-the-beaten track itineraries, and short cruises.

Interest in cruising is also stimulated by new itineraries and destinations, new ships, longer stays in ports, family and children’s programs and innovative shore excursions, among other factors, agents said.

Learn how to become a travel agent and open your own online travel agency. http://www.HomeBasedTravelAgents.org

Monday

SELLING ROMANCE AT SEA

Cruise ships are by nature romantic places – constant sea views, sunsets, moonlight, stars and a relaxed atmosphere adding to the allure. But there are ways home based travel agents can help make the experience even more romantic.

When working with couples, travel agents should:

• Make sure the cabin is configured with a queen- or king-sized bed.

• Suggest the couple choose the best cabin they can afford for their romantic event, preferably one with a balcony and a bathtub or a suite with a Jacuzzi.

• Pre-book the couple one of the limited tables for two in the main dining room as well as an intimate meal at a specialty restaurant.

• Advise the couple to order dinner on their balcony or breakfast in bed for a romantic meal.

• Encourage the couple to pre-book a couples' massage or Rasul treatment (where they can schemer mud on each other) at the ship's spa.

• Advise the couple their balcony may not actually be private –that the ship's security cameras and/or their neighbors may have views.
2012 Carnival Seminar at Sea Specialist Program!

There’s no better way to learn how to sell FUN than by hopping on a Carnival FunShip yourself! Our extremely popular Seminar at Sea program is back with new dates in 2012 and brand new topics you won’t want to miss!

First, let’s talk about the fun-in-the-sun stuff! You’ll enjoy a seven-day cruise from one of four Carnival ports at reduced rates (now we’re talking!) And it gets even better – the four ships we selected all feature our new FunShip 2.0 enhancements! You’ll work your taste buds while sinking your teeth into a burger at Guy’s Burger Joint, laugh your socks off at the Punchliner Comedy Club by George Lopez and get your game on with Hasbro the Game Show along with much more! In addition, you’ll get to mix and mingle at a special cocktail hour with our Business Development Manager host and even take some time to enjoy our sunny ports of call!

Best of all, we have upgraded our seminar offerings with new topics designed to help you sell more once you’re back home! Take a look:

· Pitching to Cruise Rookies: Did you know there are 220 million people out there who have never cruised? Learn how to tap into this opportunity-filled market with our “Pitching to Cruise Rookies” presentation. You’ll be hitting home runs in no time!

· Working Smarter Not Harder: Yep, you heard us! We want to help you find ways to do less with more so you have more time to market yourself! You’ll learn all about our award-winning travel agent portal GoCCL.com and our incredible library of electronic tools.

· Groups/Meetings/Incentives: Let’s get down to business…group business that is! By learning to how to effectively book this lucrative market, you’ll put more money in your pocket and build key repeat biz!


In addition, we’re bringing CLIA and OSSN trainers onboard to give you specialized trainings:

· 40 Best Practices for Travel Agent Success: CLIA sifted through the hundreds of tactics, strategies and practices they recommend in all of their CLIA seminars, videos and other training tools and came up with the 40 best ideas out there. And now, they’re ready to share them with you! This training will be offered on the Carnival Liberty and Carnival Dream sailings.


· Getting Connected: A Primer on Social Media Networking: Facebook, LinkedIn, Twitter…these sites all represent a fresh, significant way for you to communicate, network and sell. You’ll explore the strengths and weaknesses of each major social networking site and become familiar with the etiquette of social media while exploring the many applications of these resources in the travel marketplace. This training will be offered on the Carnival Magic and Carnival Conquest sailings.

· OSSN Training: Interactive team building exercises will drive your new sales concepts and newly gained Carnival knowledge home. Let OSSN be your coach as we get your “teams” together for a real business warm up! They’ll also give you some great insight about how OSSN’s benefits and services can be of use to you every day. This training will be offered on the Carnival Liberty, Carnival Magic and Carnival Conquest sailings.

So, what are you waiting for? Pack your bags and hop onboard with us for an upcoming Seminar at Sea and learn why this is one of our most popular training programs among travel agents!


Sail Date
Ship
Port of Departure
Interior
Oceanview
Balcony
September 29
Carnival Liberty
7 day from Miami
$440
$550
$670
October 20
Carnival Dream
7 day from Port Canaveral
$440
N/A
$670
November 4
Carnival Magic
7 day from Galveston
$470
N/A
$700
December 2
Carnival Conquest
7 day from New Orleans
$390
$490
$590


Prices are per guest and include non-commissionable fees and gratuities.

These seminars are only available for travel partners that have personally made at least 5 Carnival bookings within the last 12 months. If you are interested in attending please contact the Trade Engagement Department at (800) 327-7276. They are open Monday - Friday from 9:00am - 4:00pm EST

Saturday

Destination Weddings


Congratulations! You're getting married! Over the next year you will be making a million decisions about your wedding and honeymoon, and hopefully the process will be as enjoyable and stress-free as possible. One choice that many couples are making nowadays is foregoing the traditional idea of a wedding - a local ceremony in front of 300 family, friends and random strangers - for an intimate destination wedding.

A destination wedding, labeled by some as a "wedding moon," combines the wedding, reception and honeymoon together in one location. The destination wedding is held at a desirable site, sometimes tropical, other times exotic, allowing the guests to enjoy a relaxing, activity-filled vacation while spending more quality time with the wedding couple. The couple invites only their nearest and dearest to celebrate the union. All events occur over a long weekend, along with other wedding activities designed to bring the revelers together.

If it's hard to imagine what a destination wedding is like, picture this: you and your partner are in a warm, tropical setting, surrounded by friends and family toasting your success. The sounds of music and ocean waves peacefully blend together in the background, and a feast is prepared in your honor in the local traditions. Every single detail, from the setting of the service to the flowers, has been effortlessly arranged to suit your taste. And after the ceremony, you won't have to leave this breathtaking locale, for you'll have your honeymoon there as well.

Travel agents that become honeymoon specialist and sell destination weddings earn huge commissions. Learn how to become a travel agent and open your own online travel agency. http://www.HomeBasedTravelAgents.org


To discover if a destination wedding is right for you, get a free honeymoon consultation with one of our honeymoon specialist, we know that a special destination can make a special occasion extra special.

Pro’s and Con’s you should consider for a destination wedding.

The Beauty of Package Deals - Tourism organizations, resorts and cruise lines offer wedding packages to keep a destination wedding stress-free and simple. Some offer the complimentary services of their on-site wedding consultant to help coordinate the essentials, like your marriage license and an officiate. All you have to do is show up. Our honeymoon specialist can sometimes expand these package deals to include fun activities for you and your special guests, such as sightseeing excursions, snorkeling adventures or shopping trips.

Avoiding the Awkward Invites - Because destination weddings are generally intimate affairs attended by only your closest friends and dearest family members, you can avoid being forced into inviting cousin Matt with halitosis or your best friend Jenny's little brother you met once 10 years ago. You get to choose the level of intimacy you want for the ceremony and invite accordingly, or you can invite no one at all for a very romantic trip down the aisle.

No Reception with 250 People to Pay For - You do the math: 250 people, including co-workers and business contacts, at $75 a head equals too much money! A luxurious wedding weekend at a fabulous destination oftentimes costs less than a seated dinner at the local country club. Proper etiquette of a destination wedding calls for invited guests to pay their own airfare, while you'll pick up the tab for the first night lodging, food and beverages..

It's smart for a couple planning a destination wedding to contact our honeymoon specialist to negotiate a discounted rate for booking multiple rooms and group rates with airlines or cruise ships. If money is an issue, your travel agent can steer you toward domestic locations or countries with a favorable exchange rate.

No Extra Traveling Necessary - Destination weddings are perfect for couples with families and friends scattered around the country or even the world. If a good majority of your guests would have to travel to your hometown anyway, then getting married in a desirable vacation spot will make many of your guests happy.

 
Long Distance Planning and Legal Red Tape
For those not getting married at a resort without our honeymoon specialist, you'll have to juggle all the small details yourself long distance. You might experience complications when trying to get a marriage license in a foreign country or even another state. Many places require marriage fees and residency requirements.

It's wise to use the services of our free honeymoon specialist who specializes in destination weddings to help you navigate the twists and turns. Our honeymoon specialist can help keep costs in check by bargaining with vendors or utilizing professional relationships to obtain special discounts. The more exotic the locale, the more it is necessary to use a honeymoon specialist.

Where's Granny? - While exotic locales are a great way to keep undesirables from attending your special event, it may also have the reverse effect with loved ones who may not be able to attend due to the expense, physical limitations or getting enough time off of work. Think about all the guests who are truly essential before deciding on the location. If money is an issue for your guests, simply tell them that their presence is the only wedding gift you need.

No Room for Impetuousness - With a destination wedding, advance warning and save-the-date cards are crucial. Send them off as early as possible, preferably at least eight months in advance, for your guests will need to work the trip into their budget and work schedules. Also, many guests, since they're suddenly planning to visit an exciting corner of the world, take vacations before or after the wedding. Fair warning gives them time to contact a travel agent and plan the perfect trip.

Crowded Honeymoon? - With your family around, will you be able to enjoy a private honeymoon with romantic alone time? If you want alone time, you'll have to schedule it. Arrive a few days before everyone else, which you may need to do anyway for marriage license requirements, or enjoy your honeymoon nearby on a different island or neighboring resort. If neither of these options is possible, plan fun activities, preferably of the all-day kind, to occupy your friends and family while you and your new spouse sneak away to a private beach or special restaurant.

I, Your Honeymoon Specialist, Take Thee (State Your Name) Anywhere You Want to Go
Once you decide a destination wedding is right for you, then say "I do" to your Honeymoon specialist. Honeymoon specialist excels at making plans for multiple people from multiple locations, oftentimes at special, discounted group rates. Planning for the most important day of your life will be a wonderfully crazy time for you, so finding someone you trust to aid in your decision making will be a welcomed relief.

A good honeymoon specialist can save you money as well as time - two enormous factors for a couple planning their life together. Through their love of travel and reliable relationships with suppliers around the globe, travel agents specialize in providing personalized suggestions to suit both your dreams and your budget.

As a honeymoon specialist we can even set up a layaway plan, so you can make monthly payments for your special trip or arrange a honeymoon registry. Wouldn’t you prefer cash, rather than pots and pans for wedding gifts?

Wherever you decide to share your vows and spend your honeymoon on your own or a destination wedding and honeymoon our honeymoon specialist want you to remember to pack a good attitude and simply enjoy your time together. With a little free help from our honeymoon specialist, your honeymoon or destination wedding will lead to many, many destination anniversaries.



Friday

Webinar Selling Luxury in Mexico

If you are a travel agent who sells Mexico we want to invite you to join our Mexico webinar, along with an industry executive from Travel Impressions on Tuesday, July 24 at 2:00 pm ET for a live conversation on Selling Luxury in Mexico.

Join us to learn more about this profitable category in travel.

This is a free event for all AARC Host agents.

To register, go to:

https://event.on24.com/eventRegistration/EventLobbyServlet?target=registration.jsp&eventid=488118&sessionid=1&key=E02A9ACD1A224D787F2FC9A1EC882AA8&sourcepage=register

I look forward to your participation in our live presentation.

Learn how to become a home based travel agent and open youre own online travel agency. Go to http://www.HomeBasedTravelAgents.org

Tuesday

Is you company linked?

by Sophie Bujold

In addition to professional profiles, LinkedIn also offers company pages that help you promote your services, events and other information.

If you have your own travel business or market for one, having a company page is a good thing for several reasons:

  • It helps get you extra listings on search engines
  • It increases your chances of being found
  • It gives you a credibility boost
  • It provides a great spot to promote your business news for free outside of Facebook

Here's how you create a company page:

  1. Log into LinkedIn
  2. Click on "Companies" near the top of the home page
  3. Select "Add a company" in the upper-right corner
  4. Enter your business name and your work email
  5. Click "Continue" and complete your company page by provding information about the business.
  6. You're done!

This won't work in some cases...

LinkedIn is very specific about who is allowed to edit company pages and who is not. Make sure you meet the following criteria:

  • You are a current company employee and your current position is listed in your LinkedIn profile
  • Your work email is one of the confirmed email addresses for your LinkedIn profile
  • You associated your profile with the right company when you listed your current position (you have to select it from a list when you add or edit a position on your profile)
  • Your company's email domain is unique to the company (this means you're going to have trouble if you use an AOL, Google, Yahoo! or other free service accounts)

If you meet all of these requirements, LinkedIn will let you edit a company page.

If you don't meet all of them, you unfortunately will not be allowed to edit your page.

Monday

Multigenerational Vacation to MAGICAL OXFORD

To celebrate the 10th birthdays of her three grandchildren, Susan Springer took each of them, in turn, to Oxford, England, with the nonprofit tour group Road Scholar. There, they traveled to sites associated with classic works of children's literature like "Alice in Wonderland," "The Chronicles of Narnia" and the "Harry Potter" series.
image
Ms. Springer, a 73-year-old who lives in Stanford, Calif., says her granddaughters particularly enjoyed a visit to a walled garden, off-limits to the public, that inspired Lewis Carroll's "Alice in Wonderland." The guide spoke of the real Alice, the daughter of an Oxford dean whose cat, immortalized as the Cheshire cat, frequented the garden.

Guests also take a cruise along the Isis River landscape that inspired Kenneth Grahame's "The Wind in the Willows" and spend a day at Winston Churchill's birthplace, Blenheim Palace, which has a maze of hedges similar to that in "Harry Potter and the Goblet of Fire."

Ideally suited to children ages 9 to 11, the 10-day trip includes a visit to the studios near London where the "Harry Potter" movies were filmed. It culminates with a banquet in the Great Hall at Oxford University's Christ Church, the model for the Hogwarts dining hall.

At the hotel, the children play Quidditch and rehearse a skit with actors from the Oxford Playhouse. The adults attend lectures on topics including the "Oxford of Tolkien and C.S. Lewis" and meet Colin Dexter, the author of the "Inspector Morse" series.

"It's a very busy program. It's very well-planned," Ms. Springer says. "It gave us a chance to explore Oxford with our grandchildren and gave our grandchildren a chance to have a different experience in a brand-new place, independent of their parents."

DATES:  July 23-Aug. 1, 2013; July 31-Aug. 9, 2013
PRICE: $2,849 per person
INFORMATION:roadscholar.org; 800-454-5768

Multigenerational Vacation to SPRING CREEK RANCH

SPRING CREEK RANCHLocated on 1,000 acres in Jackson Hole, Wyo., Spring Creek Ranch offers "a Western experience" with daily activities and guides, says owner Stephen Price. Other amenities include a pool, spa, hot tub, fitness center, tennis courts and nearby golf course designed by Robert Trent Jones Jr.

In the summer guests can go rafting, kayaking and fly-fishing in nearby rivers; on land, there's biking, horseback riding and geocaching, a high-tech scavenger hunt using GPS. Naturalists also lead wildlife safaris in nearby Grand Teton and Yellowstone national parks, and families can camp in tepees by an 1880s gold miner's cabin.

Winter activities include downhill and cross-country skiing, dog-sledding, ice skating, snowshoeing and tubing. On Christmas Eve, an employee and his wife, dressed as Santa and Mrs. Claus, are available to deliver gifts.

DATES: Year-round
PRICE: $195-$340 per night for hotel rooms; $250-$1,400 for one- to three-bedroom condos; $1,850-$2,250 for four-bedroom villas. (Most meals and activities aren't included.)
INFORMATION:springcreekranch.com; 800-443-6139

Baby Boomers are Becoming Multigenerational Travelers

When it comes to vacations, the baby boomers have a new priority: Multigenerational Travel
As the boomers head into retirement, they've got the time and money to indulge their desire to travel—and they're choosing to take those trips with their kids and grandkids.

According to industry marketing firm MMGY Global, 37% of grandparents with a household income greater than $50,000 who took a vacation last year did so with grandchildren, up from 28% in 2007. And 78% of these trips included all three generations.

For most families, the goal is simple: to have fun. But with families finding it harder to get downtime, people also "see this as an investment in creating memories," says Kyle McCarthy, editor of Family Travel Forum, a website for consumers. So the trips can get elaborate, everything from safaris in Africa to hikes along the Great Wall in China to tours of castles in Europe.

Now is the time to become a travel agent. Work form home and earn BIG $$$.  You can learn how to become a travel agent by going to http://www.HomeBasedTravelAgents.org They offer a FREE travel agent course.

Tuesday

Facebook Training

by Sophie Bujold

Facebook can be a thing of beauty when it works, but things can and do go wrong on occasion.

I sometimes get emails from agents who have worked hard to build their brand on Facebook then get locked out because the site's administrators think they violated a policy.

If your entire online strategy is built around your Facebook page, what do you do then?

What's your plan?

You worked hard to get to where you are, gather your fans, and post content. When Facebook cuts you off and you lose access to your page, it can be devastating.

While this is not an extremely common occurrence, it does happen and I want you to be ready for it!

You absolutely need to have a plan B and prepare for the possibility that you may temporarily or permanently lose access to your page for any given reason.

Here are three things I want you to do today to minimize your heartache:

  1. Always have a backup administrator - Don't be the only person with access to your page. Add someone else you trust as a second administrator. That way, if your personal account experiences problems, someone else can log in and continue posting to your page for you while you resolve things.
  2. Don't rely solely on Facebook - Encourage your fans to sign up for your newsletter, receive your blog updates or join you on Twitter as well. This allows you to keep communicating with them if you get locked out.
  3. DON'T PANIC - Although it may take some time, Facebook will usually restore access and you will be able to resume your activity. It's very rare that someone gets kicked off completely. Bide your time and provide the information they request to restore your access. You'll be back in business soon enough.

If you want to get things moving a little quicker, here are the forms you need to report disabling issues for your personal profile and your page. And, if you run a group or an event page and have trouble accessing it, here is the link to report that.

Monday

World of Travel Luxury Website

The World of Luxury website allows you to visualize what your clients will experience.
Alluring photos complement comprehensive descriptions
Dramatic destination and hotel videos give you a sense of place
Special offers that will give your clients an unparalleled experience
Visit www.luxury.travelweekly.com and see for yourself what luxury is all about.

Free travel school. Learn how to become a travel agent and open your own on line travel agency.
http://www.HomeBasedTravelAgents.org

Carnival bans cash-equivalent booking incentives

By Kate Rice
Carnival Cruise Lines on Aug. 1 will no longer allow travel agents to offer cash-equivalent booking incentives to customers, saying that many of its travel partners view the practice as another form of rebating.

Carnival said that the reason for the new policy is to assure travel agents that their rates will not be "undercut by competitors."

The new rule means agents will be banned from offering onboard spending credits, prepaid gratuities and free or discounted shore excursions.

Carnival said that it would limit value-added incentives to items that have a value of $25 per passenger or less, such as tote bags, beach towels and sunglasses.

Agents who support the move said the practice of offering cash-equivalent incentives undermines pricing, and gives volume sellers an advantage because of their higher base commissions and override bonuses for exceeding sales thresholds. Volume sellers can kick back some of that money to clients while not cutting margins to the bone, they said.
Joni Rein, Carnival's vice president of worldwide sales, said, "If you are small or medium-size, you don’t have to worry about larger agencies being able to fund promotions that you can’t."

Rein said a number of incentives were being offered that did not fit with the spirit of the existing policy. Under the new policy, she said, agents can be confident that they can compete on the basis of their abilities as a knowledegable travel agent and salesperson.
Carnival has long enforced limits on how agencies could use cash-equivalent incentives. Such incentives could not exceed more than 10% of the cruise fare, and they had to be part of a Carnival-approved sales and marketing plan. Cash-equivalent incentives could not be permanent offers; there were limits on how long and how often they could run.

Carnival’s latest move is an evolution of its Advertised Price Policy, which it introduced in 2005. The policy aimed to ensure a level playing field for all agents, requiring them to sell cruises at Carnival’s prevailing rates. At the time, Carnival said it wanted to "minimize consumer confusion over price."

However, Carnival did permit discounting in one-to-one communications, a policy that Carnival revised in 2010 by prohibiting discounting in face-to-face conversations, telephone conversations and emails.

In the latest iteration of the policy, Carnival no longer requires pre-approval to offer value-added items, but does reserve the right to review offers to make sure they conform with the brand’s guidelines.

Where to Turn for Quality Social Media Content

Where to Turn for Quality Social Media Content

This is the latest in a series on effective social media marketing, by travel industry consultant Sophie Bujold.

How often have you heard that social media is just like a big networking event? I say this often because it’s the easiest way to convey the tone and style you need to adopt on social media.
However, this doesn’t necessarily help you know what to say in your posts. And it certainly doesn’t change the fact that you are busy selling travel or running an agency, leaving you little time to find content to share via social media.

So, where can you go for share-worthy content when you’re time-strapped or speechless? Let’s look at a few prime spots.

Consortia, suppliers, DMOs
Most travel agency consortia, travel suppliers and destination marketing organizations now offer useful links, articles, photos or videos that you can use in your own social media efforts.

Some even have programs in place making it easy to find information that can be shared on your social channels at the click of a button. Check their websites to see what they offer.

The trick to using these resources effectively is to find a way to add your own perspective to each item you publish. Add a comment, an opinion or share a story about your experiences. This makes the post uniquely yours even though you may be sharing information that has been seen elsewhere.

Content-rich sites
Social bookmarking and sharing sites are a real goldmine of topical links, photos, videos and more that have already been vetted. They can be powerful tools in your content-finding arsenal.

Consider getting accounts on sites like Pinterest, Trippy, StumbleUpon, Delicious or YouTube and using them to search for things you want to talk about. Just find the search bar and start looking for topics that interest you. It’s that simple!

Your own website or blog
Often content will be right in front of you. Always ask yourself if there is anything on your website or blog that is worthy of sharing – perhaps a travel FAQ or a list of packing tips.

Even if you haven’t posted anything new in a while, consider mentioning old content that is still relevant. If the content is timeless and topical, your audience won’t care if it was published today or last year.

Your clients
Most travel professionals regularly receive client vacation photos and thank you notes – not to mention those long emails giving you a play-by-play vacation account. These all make excellent personalized content that puts your brand in a positive light.

Make it a habit to ask clients if you can share their story, praise or photos on your social channels. Many will gladly give you permission.

They are among my favorite types of content since someone else does the heavy lifting. You also get free publicity with the client’s family and friends when they share your link to their story.

Your team
If you work on a team, get your teammates to be your eyes and ears for anything shareable. Better yet, get them to share their thoughts, experiences and resources.

By making it a team effort, you significantly reduce everyone’s marketing workload while increasing their consumer exposure. Everyone wins in the long run with this strategy.

Not sure you can get your team to help? I’ll talk about tactics to motivate team members in my next column.

All about personalizing
No matter what sources you use to find good content for social media marketing, your best results will come from your ability to personalize everything you share.

Keep your audience in mind and always ask yourself how you can add your perspective to the message. This will be your key to standing out and attracting an audience that is uniquely perfect for you.

Getting it done
Because of their busy schedules, some travel sellers may find it necessary to outsource their social media efforts. (See sidebar for outsourcing tips). But there are ways to fit social media into your busy workday.

With the time-saving tips and tools I discussed in my last column, you can streamline your efforts. (See “5 Ways to Fit Social Media Into Your Busy Day”, May 21, 2012.)

Resources
For more travel-related social media content ideas, see my blogpost, “25 Social Media Content Ideas for Travel.

Sophie Bujold is a social media coach who specializes in helping travel professionals achieve online success. She speaks at industry events and works individually with travel agencies across North America. For more insights from Sophie, visit her website and sign up for free weekly email tips