Wednesday

BABY BOOMERS the BILLION DOLLAR MARKET

Baby boomers continue to be a potent force in travel, according to a new report from AARP.

The 50 plus age group spends more than $120 billion a year on leisure travel, according to AARP’s recently-released Travel Research: 2015 Boomer Travel Trends and baby boomers are expected to take four to five trips in 2015, the report said. Ninety-seven percent expected to travel domestically on one trip while 45% anticipated taking an international trip.

Baby boomers want to relax and reconnect with family and friends. Ninety-one percent of employed respondents will have paid vacation time in 2015
Getting away from it all, Baby boomers’ top reasons to travel were to get away from the everyday routine (57%), to visit family and friends (55%) and to relax and rejuvenate (54%).

Once boomers reached their destination, whether domestic or international, hotels were their number one choice for accommodations.

When traveling internationally, 42% of baby boomers preferred to stay at hotels and 15% percent at resorts. For domestic travel, 35% favored hotels and another 15%, resorts. As for transportation, 46% planned to fly and 43% planned to use their own car for domestic travel.
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