Sue Ratliff of Athens, TX,
Did more than $4.5 Million in Sales.
Kelly has achieved an extraordinary annual sales
volume that very few agents ever reach. Reid’s success is her high level of
customer service. In fact Reid usually receives a 95 percent satisfaction
rating from her clients.
“She has steadily grown her repeat business over the last 13
years and is always ready to take on new challenges and learn about any new
product.
Her most memorable booking involved a family that had been
enduring cancer. She helped the extended family of the woman celebrate her survival
after many setbacks. “The client overcame very slim odds for survival and the
family wanted to share in this joy as well as help her relax and unwind after a
difficult journey,” says Reid.
Debra
Dickerson, Novato, CA,
Did over $4.5 million in Sales
“Client First, commission last” approach to
business, which allows her to give her clients straight talk without
candy-coating an itinerary. Debra is a sales
consultant but a straight talker who never candy-coats... she treats each client
as if they are her own family.”Dedication like this has rewarded Dickerson with shining referrals for her work, with one client recently booking a 2016 Silversea world cruise for $156,000 and another couple who made five bookings the past four months totaling $50,000 in sales.
Dickerson plans itineraries in exotic destinations and
overland excursions for world cruise clients.
Kelly Reid of Lexington, KY, Did over 4.1 Million in Sales
Sue is a designated
specialist for nearly every major cruise line, as well as the South African
Tourism Board, German National Tourism Board, Baltic Association and Tourism
Australia.
Sue always goes the
extra mile for her clients and her travel agent peers, and she is most
certainly an All Star,” True to the praise she has received, Ratliff once made
a Crystal booking while in pre-op for surgery.
To achieve this, Ratliff says she works on the relationship
aspect of the business in order to build trust, making the act of selling
easier down the road. Ratliff focuses on the soft sell, giving clients what
they initially ask for before upselling gradually.
“My business model is the reason I’m
successful,” Ratliff says. “I’ve incorporated technology and high-touch service
to stay connected to clients. However, technology never replaces personal
relationships. I take time to form a friendship with clients. I’m available
anytime they want to talk, and want them to think ‘I’ll call my friend Sue.’”
Diane
Bower, of Huntersville, NC,
Did over $3.2 million in sales
Diane runs her
independent agency with integrity and professionalism, provides personalized
Bower consistently wins top honors and is a top producer for Crystal, Oceania, Seabourn and Silversea cruises.
Bower, who is also a river cruise expert and specializes
in Europe, South America and the South Pacific,
says that a good travel advisor should listen without interrupting. “I don’t
ask for the sale. It’s a given. I have a ‘shut up, stupid’ philosophy. If you
talk too much, you talk yourself out of a sale.”
For that reason, Bower never says, “no,” when a client asks
if it’s a good time to talk and isn’t afraid to tell a client they’re asking
her to book something she doesn’t feel is right for them. “I’ve traveled
extensively and don’t sell anything I haven’t done. I confidently advise
clients because I’ve been there, have insider tips and off-the-beaten-path
recommendations,” she says.
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