Celebrity “Starring You Network”

Celebrity Cruises launched the first phase of its retooled website with enhancements such as a richer homepage experience and the “Starring You Network,” a series of web episodes that link users to various actions on the site.

The new homepage design features a non-traditional layout with a panoramic approach that “creates the sense of a wide, boundless vista, much like the expansiveness one experiences while gazing at the sky from the deck of a ship at sea,” the company said. The design also features a new footer section to ease managing existing reservations, learn more about Celebrity’s ships and destinations, and find important news and announcements.

The site’s relaunch includes the introduction of the “Starring You Network,” which will feature stories about Celebrity guest experiences while onboard its ships. The stories are aimed at converting users’ emotional responses into immediate action, such as booking a cruise.

The programming is filmed in television broadcast quality and often features destinations that Celebrity visits. For more information, call 800-437-3111 or visit www.celebritycruises.com.