Hawaii Family Video for Travel Agents

Travel Research Online has released another video in its series of videos for travel agents to send to their clients. Agents can add their own logo and contact information to the video prior to sending.

The new video, Hawaii is for Families, is sponsored by Blue Sky Tours, but contains no advertising. Each video in the planned series will run for 4 - 5 minutes and will feature either a popular destination or a travel theme. "The TRO video series gives agents a new type of content to access for their marketing. Agents can rely on these videos to be agent friendly and to promote their travel planning practice," said TRO publisher Richard Earls. "From the outset, our mission has been to provide travel agents with first rate marketing tools that gave them a professional edge. This video series is the next addition to the TRO collection. We will be adding one new video every couple of weeks for the next few months until we have a substantial library."

TRO's business model is to have travel agent tools and content sponsored by suppliers. "We feel it is a great trade-off", says Earls. "Travel professionals receive very strong new assets to added to their marketing tool set. When an agent receives an email broadcast from TRO or sees one of our banner ads, they can know with confidence that the supplier being promoted has contributed to the overall well-being of travel agents by sponsoring these tools. We don't just send an email broadcast from a supplier, we promote relationships between the agency community and suppliers."

TRO produces a variety of marketing tools at no cost to all bona-fide professionals. On the TRO site, agents can find destination guides, epostcards, articles and stories all of which can be private labeled by the agent with their agency name and logo.

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