This week, I want you to focus on adding a human element to your Facebook page by finding a few photos of yourself doing interesting things. This is a great way to easily position yourself as an expert and show that you're at the top of your game.
The best part? As travel professionals, you usually have a BIG library of great travel photos to pick from!
So go ahead and start looking through the photos you have. Pick five or six that give people a feel for your experience and professional activities and post them on your Facebook page.
Here's an example from my Facebook page to get you started.
Some ideas include photos of you:
- In your specialty destination(s)
- At a tradeshow or industry event
- Receiving an award or certificate of recognition
- Attending a local event to promote your business/agency
- With your colleagues at work or at a company event
- Whatever else you want to share with clients and prospects.
Don't
Forget to Tag Your Page!
Just to make sure people don't have to search around for your new reputation photos, make sure you visit each photo and click on "Tag photo".
Click on your face or the photo in general and type in the name of your Facebook page. Select it from the list that appears and click on "done tagging."
Repeat for each photo and you will soon have a collection in the "Photos of yourpagenamehere" area.